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Why We Measure

Why We Measure:  Geoff Twietmeyer To keep score? To find out if we’re winning or losing?  To see if that new couch we want will actually fit down the basement stairway?  At its most basic element the answer is yes, but as leader is that sufficient?  We measure ourselves and our teams against goals, standards and desired outcomes […]

What Leaders DO

What leaders DO makes all the difference.  Over time, a business with strong leaders will outperform other businesses. It’s that clear. For the last seven years I served as President and CEO of an outstanding company in south-west Michigan.  Not long after I was given the opportunity to serve in the role, we were all challenged by […]